If you're running a small or solo agency and you've started looking into automation, you've almost certainly landed on the same two tools: Make and n8n.
Both can automate your client reporting, lead intake, review responses, and a dozen other workflows you're probably doing manually right now. But they're built for different kinds of teams — and picking the wrong one will cost you time.
This isn't a feature checklist. It's an honest breakdown of when each platform wins, written from actually deploying both for agency clients.
The short version: Make wins on speed and accessibility. n8n wins on control, cost at scale, and data privacy. Keep reading to figure out which matters more for your situation.
Make is built for people who want automation to just work — visually, intuitively, without touching code.
n8n is built for people who want full control — custom logic, self-hosted infrastructure, and no per-operation fees at scale.
Both handle the same workflows. The question is what trade-offs your team can live with.
Make's visual scenario builder is genuinely excellent. You can drag modules onto a canvas, connect them, and have a working workflow in under 30 minutes — no technical background required. For agencies where the owner is the team, this matters.
Google Sheets, HubSpot, Slack, ActiveCampaign, Facebook Ads, Airtable — Make has polished, maintained modules for all of them. You're clicking through a setup wizard, not writing API calls.
When you hand an automation off to a client, they can open Make, look at the scenario, and understand what it does. The visual layout is self-documenting. That's real value if you're selling done-for-you setups — clients can manage it without you.
Setting a workflow to run "every Monday at 9am" or "1st of the month" is a dropdown. No cron syntax, no server config.
Make is the right call if: You're non-technical, you're building for clients who need to self-manage, or you need to move fast with minimal setup overhead.
This is a big deal for agencies handling client data — ad spend, conversion numbers, customer lists. With n8n self-hosted on your own VPS, that data stays on your infrastructure. Make runs on Make's servers. Depending on your clients and industry, this is a meaningful difference.
Make's free and lower-tier plans charge per "operation" (roughly, per module execution). A reporting workflow that pulls data from 5 sources for 10 clients, twice a month, burns through credits fast. n8n self-hosted has no operation limits. Run 10,000 executions a day and pay the same ~$10/mo VPS bill.
n8n's JavaScript code node means if an API does something Make's module doesn't support natively, you just write the logic yourself. This is the difference between "close enough" and "exactly what the client asked for" — and it's how you build genuinely custom KPI calculations, not just pass data through.
Self-hosted n8n: ~$5–10/month VPS (we recommend Hostinger). Make at the Pro tier (needed for high-volume work): $29+/month before hitting operation limits. For agencies managing multiple clients with active automations, the cost gap compounds quickly.
n8n is the right call if: You're comfortable with a bit of technical setup, you handle sensitive client data, or you're running high-volume workflows across multiple clients.
We built the same Client Reporting Pipeline in both tools. Here's what the experience actually looked like:
| Make | n8n | |
|---|---|---|
| Build time | ~20 min | ~35 min |
| Custom KPI logic | Limited (formula fields) | Full JavaScript |
| Data stays on your server | No (Make's servers) | Yes (self-hosted) |
| Cost at 10 clients | Counts toward operations | Flat VPS rate |
| Client can edit it? | Yes, easily | Requires tech comfort |
| Conditional branching | Router module | IF node + multiple paths |
| Alert logic | Basic filter conditions | Custom thresholds in JS |
| Make | n8n Cloud | n8n Self-Hosted | |
|---|---|---|---|
| Free tier | 1,000 ops/month | Limited | Unlimited |
| Entry paid | $9/month | $24/month | ~$5–10/month VPS |
| High volume | Gets expensive fast | $50+/month | Same flat rate |
| Setup effort | None | None | ~1 hour |
If you're just starting out and want to validate before investing time in infrastructure, Make's free tier is a smart starting point. If you're already running 3+ active client automations, the math on self-hosted n8n starts winning.
Our setup: We self-host n8n for our own workflows (no operation limits, full data control), and we build Make scenarios for clients who want to self-manage what we deliver. Both have a place.
Make wins on speed and accessibility. n8n wins on control, cost at scale, and data privacy. For most small agency owners starting out, Make gets you moving faster. For anyone building automation as a core service — especially across multiple clients — n8n's economics and flexibility are hard to beat.
If you're not sure which fits your situation, reach out — we'll tell you straight.
Want to see both in action? Check out our work building the Client Reporting Pipeline, our free n8n workflow template for agencies, or the AI tools we use for solo agency operations.
We build client reporting automations on Make or n8n — your choice of platform, your data, delivered in 3 days.
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